Closing Report Mera 2005

Leading international trade fair for measurement engineering on the Russian market:

12th MERA MOSCOW WITH HIGHER INTERNATIONAL PARTICIPATION

The 12th edition of Mera Moscow, a leading international trade fair for measurement, control & automation in Russia, attracted 87 national and international exhibitors. Compared to the year 2004, there was a rise in international exhibitors by 30%.

Ideal platform for measurement industry

Mera was established to provide an international platform for national and international experts within the field of Measurement, Control and Automation. The specialised focus makes Mera the ideal meeting point for producers, developers, dealers, distributors and end-users.

In 2005, 87 exhibitors (34 international, 53 national) came from 11 countries. Among them were key players like Testo AG. Lem Instruments, Metrel, Rheotest Medinger GmbH, Sensit Holding, Vesta Srl., Eltra Srl. & Rowan Elettronica. International associations like AMA (German Association for Sensor Technologies) and HART Communication Foundation USA, as well as the Italian Institute for Foreign Trade ICE and the Promotion Agency of Vicenza Chamber of Commerce “Vicenza Qualita” also participated in Mera.

Mera part of comprehensive industry forum

Mera Moscow is part of the Instruments & Tools Technology Forum Moscow (ITF). 3 specialised exhibitions (Intertool – Tools, Exposvarka – Welding, Exposvarka – Welding & Related Processes) form the most comprehensive technological industry event on the Russian market. ITF offers exhibitors that theoretically fit into more than one exhibition field an even greater business platform.

Visitors profit from ITF by being offered an even broader range of activities and things to see. In 2005, 14,969 visitors were welcomed at ITF, 88% were trade visitors.

Flashback

	Flashback Mera 2005	Flashback ITF 2005
Gross exhibition space	1,500 sqm	14,600 sqm
Exhibitors	87	475
Countries represented	11  Austria, China, Czech Republic, Japan, Germany, Italy, Poland, Russia, Slovenia, Taiwan, USA	24
Visitors		14,969 Trade: 88%

Feedback Mera 2005

Exhibitor Survey

89% of all exhibitors find Mera useful or very useful to establish new contacts
88% of all exhibitors were satisfied or very satisfied with the results of Mera
85% of all exhibitors regard Mera useful or very useful to present the company to the Russian market

Useful contacts

Visitor survey

92% of all visitors regard Mera as a prestigious fair
91% of all visitors regard Mera as the ideal platform to find new business partners
81% of all visitors decided even during the show to attend Mera 2006

Regional profile

Sectors of Industry

Mera Moscow 2006

Date: 7 – 10 November 2006
Venue: Expocentr Krasnaya Presnya, Moscow, Russia
Exhibition space: 20,000 sqm (ITF)